You know, these days it’s not just about dodging spam emails with dodgy links – online security has seriously become the adult version of hide-and-seek. The creeps trying to get a peek at your private info are relentless, and that’s where password managers stroll in like digital bodyguards. They’ll generate and stash away super-strong passwords for you, taking the hassle out of a million different logins. Their main gig is to boost your online armor by making sure every account gets its own password hero.
These whiz tools aren’t just about making passwords; mama didn’t raise no slouches. They’ve got browser extensions and mobile apps, meaning logging in is as smooth as a well-oiled machine. Plus, if you’re the generous type, you can share passwords with your family or work pals without texting them around like secret codes from the spy movies.
Password Managers to Look At:
- 1Password: Crowned as the powerhouse password buddy, boasting top-notch security pop and sparkle.
- Bitwarden: The penny-saver’s darling, packing power without the price tag.
- Dashlane: Shares nicely with the whole fam or work squad, all while keeping tabs on who’s who.
If you’re all about instant gratification, we have a snappy comparison table with key features you can use to weigh these options. Also, take a detour to our geek squad deep dive section for the lowdown on each tool’s bells and whistles.
Best Password Managers at a Glance
I don’t have any affiliate partnerships with these companies so you know you are getting unbiased real opinions. That’s what makes our post better than the others.
1Password
Best Password Manager Overall
This is the one I personally use. The security is top notch and the features are rich.
Bitwarden
Best free Password Manager
This is the best free password manager that offer a lot of features that others don’t. The security is top notch and the features are rich.
DashLane
Best Password Manager for Businesses & Families
This is the best password manager for businesses and families because it offers the most features at a reasonable cost. The security is pretty great as well.
Comparison table with key features
Alright, let’s chat about keeping our digital lives safe and sound. Picking a password manager is like finding the perfect dance partner – they’ve got to have all the right moves. So, here’s a handy table that shows what these top-notch password managers bring to the table:
Feature | 1Password | Bitwarden | Dashlane |
---|---|---|---|
Unlimited Passwords | Yes | Yes (Free) | Yes |
Two-Factor Authentication | Yes | Yes (Free) | Yes |
End-to-End Encryption | Yes | Yes (Free) | Yes |
Secure Password Sharing | Yes | Yes | Yes |
Password Generator | Yes | Yes | Yes |
Audit Reports | Yes | Yes | Yes |
Passwordless Authentication | No | Yes | No |
Cross-Platform Support | Yes | Yes | Yes |
Open-Source | No | Yes | No |
Current pricing & deals
Now, nobody wants to break the bank while keeping things locked up tight. Here’s a peek at what you’re gonna spend with these password managers:
Product | Free Tier | Paid Plan (Monthly) | Annual Plan (Starting at) |
---|---|---|---|
1Password | No | $3.99 | $47.88 |
Bitwarden | Free | $0.83/month | $10 |
Dashlane | Free for limited features | $4.99/month | $59.88 |
Free vs. paid versions
Ever been torn between freebies and splurging a little? Understanding what each version offers can save you that headache:
- 1Password: No freebies here, but the paid version packs a punch with secure storage and family fun.
- Bitwarden: Free best password manager around, letting you stash as many passwords as you like, wherever you like. Toss in some encrypted file storage and password hygiene add-ons if you go premium.
- Dashlane: Comes with a toe-dip freebie, but the fancy stuff like VPN and sniffing out the dark web requires shelling out a bit more.
Platform compatibility
Nobody likes to be left in the dust. You need a password manager that’s as flexible as a gymnast so you can access it anywhere, anytime:
Product | Android | iOS | Windows | macOS | Linux | Browser Extensions |
---|---|---|---|---|---|---|
1Password | Yes | Yes | Yes | Yes | Yes | Chrome, Firefox, Safari |
Bitwarden | Yes | Yes | Yes | Yes | Yes | Chrome, Firefox, Safari, Edge |
Dashlane | Yes | Yes | Yes | Yes | No | Chrome, Firefox, Edge |
At-a-glance pros and cons
Let’s weigh the good, the bad, and the ‘meh’ of each option:
- 1Password:
- Pros: Loaded with features, slick design, great help when you need it.
- Cons: No freebie trial, a bit more costly.
- Bitwarden:
- Pros: Free option available, strong security, the code’s out in the open, cheap to upgrade.
- Cons: Interface might not win beauty contests, sometimes drags its feet with sync.
- Dashlane:
- Pros: Comes with loads of goodies like a VPN, keeps an eye on the dark web, easy to use.
- Cons: Wallet gouger compared to the others, doesn’t play nice with Linux.
If you’re keen to dive deeper into the world of keeping your data safe, why not check out these guides: Cybersecurity for Beginners, How to Create Strong Passwords, and Email Security Tips.
Best Overall Password Manager: 1Password
Detailed Feature Breakdown
So, you wanna keep your passwords safe and sound in 2024, right? Well, 1Password is your go-to choice, or so say the experts (PasswordManager.com). This slick software works smoothly with all sorts of devices and packs features fit for families, folks, and frenzied professionals alike.
Standout Features:
- Travel Mode: Nifty little trick that hides your sensitive info from nosy border patrols. Once you’re settled back home, just hit the restore button, and voilà, it’s all back again (WIRED).
- Two-Factor Authentication: It’s like having two bouncers at your data’s door.
- Mobile App Integration: Makes the password juggle dance a whole lot easier.
- Secret Key Generation: Unique keys to keep sneaky-peekers out.
- Cross-Platform Compatibility: No matter what gadget you’re glued to, it’s got your back.
Real-world Performance Tests
When it comes to handling passwords without a hitch, 1Password crushes it. Ran through the wringer in real-world tests, it’s shown zippy login speeds and smooth sync across all your devices (PCMag).
Feature | Performance Rating |
---|---|
Login Speed | 4.8/5 |
Sync Efficiency | 4.7/5 |
User Experience | 4.9/5 |
Security Features | 4.9/5 |
Security Analysis
With 1Password, forget about your data getting into the wrong hands. It’s got top-notch security features to keep your info under wraps:
- AES 256-bit Encryption: This is Fort Knox level—seriously strong stuff to lock away your secrets.
- Two-Factor Authentication (2FA): Doubles down on security.
- Zero-Knowledge Architecture: Even if someone tried, they ain’t prying your data from them.
- Security Audits: Independent checkups to double-check their security is rock solid (WIRED).
Need help with 2FA or looking for email security tips? We’ve got you covered.
Pricing Plans Explained
They got more plans than a wedding planner to fit your needs:
- Individual Plan: Runs $3.99 a month.
- Family Plan: $6.95 a month for the whole clan.
- Business Plan: $9.99 per user monthly.
Every plan kicks off with a 14-day free trial. The family plan opens its arms to five, making it a sweet deal for the household (PasswordManager.com).
Personal Experience Highlights
When it comes to 1Password, let me tell ya, it shines bright:
- That Travel Mode? It’s a lifesaver when I’m traveling and wanna keep my private data away from prying eyes.
- Two-Factor Authentication gives me that extra blanket of security—can’t complain when it comes to protecting my data.
- With an intuitive interface, setting up was a breeze—even as a newbie, I didn’t break a sweat.
- Features like autofill make juggling passwords in daily life a walk in the park.
Finding a trusty password manager can be a game-changer for your personal security.
Best Free & Budget-Friendly Option: Bitwarden
Cost-Benefit Analysis
Bitwarden’s like that trusty old wallet you can’t bear to replace—it’s just that good for your budget. It’s hands down the standout for a secure password manager that won’t cost you a dime. Even its no-cost version packs a punch, making it a dream for solo users or small teams. We’re talking endless slots for your secret codes, sharing like it’s nobody’s business but yours, and two-factor authentication thrown in (TechRepublic).
Feature Comparison with Premium Options
Even in its free form, Bitwarden’s got features you’d expect only if you were shelling out some serious cash:
- Infinite password storage
- Notes as secret as an old diary
- Two-factor authentication
- Works on any gadget you’ve got
- Random password wizardry
While the pricy picks like 1Password and Dashlane bring some sweet extras, Bitwarden’s claim to fame is that it’s open-source and won’t empty your pockets (WIRED). Those other guys might tempt you with science-fiction-y goodies like face recognition, tools for the corporate folks, and VIP-style support.
Feature | Bitwarden (Free) | 1Password (Paid) | Dashlane (Paid) |
---|---|---|---|
Price | Free | $3.99/month | $4.99/month |
Unlimited Password Storage | Yep | Yep | Yep |
Two-Factor Authentication | You bet | You bet | You bet |
Secure Note Storage | Yes | Yes | Yes |
Biometric Security | Nope | Yep | Yep |
Enterprise Tools | Some | Yes | Yes |
Customer Support | Standard | Fancy | Fancy |
Free Tier Limitations
While Bitwarden’s freebie is pretty darn powerful, it’s not perfect:
- No Security Watchdog
- No next-level two-factor tricks
- Tiny file storage space. Fancy attachments need the paid plan
- Simple customer support
If you’re jazzed about the high-tech bells and whistles, that paycheck version sweetens the deal quite a bit.
Upgrade Path Options
For just $10 annually, Bitwarden’s upgrade puts a cherry on top with:
- 1GB of encrypted stash space
- Extra secure ways to prove you’re you
- Vault sprucing reports
- Priority help desk responses
It’s a sweet steal for folks seeking that extra oomph in security and storage. Check out all the upgrade goodness at How to use Public Wifi Safely.
Value for Money Assessment
In the bang-for-buck contest, Bitwarden’s an obvious winner. The no-cost trial covers all basics for top-grade password protection while the budget-friendly paid version tosses in extra treats (WIRED).
Plan | Cost | Key Features |
---|---|---|
Free | $0 | Unlimited passwords, secrets storage, 2FA |
Premium | $10/year | 1GB storage, fancy 2FA, health-check tools |
Target User Profile
Bitwarden’s a match made in heaven for:
- Penny-pinchers hunting for a tight and steady password vault
- Scrappy startups or small squads needing a strong and flexible fix
- Open-source lovers who want to see what’s under the hood
- Day-to-day users and families satisfied with straightforward password control minus the frills
In a nutshell, Bitwarden is the jack-of-all-trades password keeper, friendly on the wallet, and welcoming to just about everyone. Snag more advice on picking the right password helper with our piece on Cybersecurity for Beginners: Complete Guide to Online Safety.
Best for Families & Businesses: Dashlane
Business-specific features
- Proactive Credential Security– Prevent breaches with proactive credential security tools you can set, forget, and trust.
- Confidential SSO & Provisioning– Allows employees to access their Dashlane vaults with a single SSO credential.
- Admin Tools– It allows businesses to streamline deployment and workflow.
- Nudges– Alerts the admins when employees passwords are weak and needs to be changed.
- Expanded Monitoring Logs– Advanced activity logs for the business.
Now, if you shift gears and head to the workplace, Dashlane rolls out features designed to make life easier and safer at work too. It’s like having a seatbelt for all your logins. Dashlane Business packs a punch with tools that let boss folks keep an eye on password health and ensure everyone’s playing by the rules. Plus, it plays nice with stuff like Okta, Duo, and OneLogin.
Think about that sweet VPN, dark web snooping, and breach alerts. These features help businesses stay ahead of those pesky digital threats that lurk around.
Family-specific features
Flip a coin, and chances are they’ll know Dashlane. It’s got a knack for keeping families comfortable and secure in the digital space. You can set up different vaults for each member of the family, making sure everyone’s passwords don’t get mixed up like spaghetti at dinner. This keeps personal and shared logins tidy.
There’s peace of mind in knowing you can share logins securely—think of it like passing notes in class without getting caught. And if your dad’s favorite password is still “1234,” Dashlane steps in with its health check feature to nudge everyone towards being stronger and safer online.
Curious about more password wizardry? Check out our guide on How to Create Strong Password.
Sharing capabilities
When it comes to sharing (legally this time), Dashlane’s features are top of the class. You can securely send passwords or notes to those you trust, and only give access to people who need it (Dashlane support). Whether you’re running a family or managing a business, this keeps your info tighter than a secret handshake.
Feature | Description |
---|---|
Secure Password Sharing | Share encrypted passwords with trusted contacts |
Secure Note Sharing | Share sensitive information securely |
Multiple Vaults | Separate personal and shared passwords |
Parental controls
If your little ones are online, Dashlane’s parental controls are on standby. Set up accounts just for them with the right amount of freedom, so they’re only visiting kid-approved corners of the web. Plus, keeping tabs on password habits now means they’re set for a future of good online behavior—a bit like teaching them to tie their shoes, but for the internet.
Price per family member & Employee
Dashlane won’t break the piggy bank either. Their family plan starts at less than a fiver each month, covering up to a basketball team’s worth of users. On the business side of things, prices hinge on how big your crew is, with sweet savings for larger groups.
Plan | Price | Users |
---|---|---|
Family Premium | $7.49/month | Up to 6 users |
Business (Standard) | $20/month | 10 Users |
Business (Business) | $8/month per User | Based on User Count |
Business (Business Plus) | $5/month per User | Based on User Count |
Setup process
Kicking things off with Dashlane is about as tricky as making toast. Once you have an account, just download and pop it onto your favorite gadgets. A friendly setup buddy will walk you through grabbing your old passwords and setting up two-factor authentication (What is 2FA). With an interface that even your grandpa could figure out, it’s all smooth sailing.
For workplaces, there’s some extra setup like linking Dashlane with existing ID checkers and sorting out user accounts. Big shots can then watch over everything with the reporting tools.
Emergency access options
When life tosses you curveballs, Dashlane’s got your back. You can pick specific folks to have your vault keys when you can’t be at the wheel, ensuring important stuff doesn’t get stuck in the not-accessible land.
Curious about other security goodies? Check our tips on Secure Home Network Setup and How to Secure Smartphone.
Dashlane doesn’t just tick boxes; it provides families and businesses with the necessary gear to keep everything not just ticking along, but thriving and secure.
Technical Features Comparison
Picking the right password manager is pivotal for keeping your digital life safe. Let’s break down the bits and bobs to eye when scouting for the best password manager.
Encryption Standards
When it comes to keeping your data under lock and key, nothing beats top-tier encryption. Password managers rely on big-name ciphers like AES 256-bit and XChaCha20 to turn your info into indecipherable gibberish. Even when your passwords skip their way over to a website, the Zero-Trust Architecture keeps them snug and secure (Terranova Security).
Type of Encryption | Description | Where You’ll Find It |
---|---|---|
AES 256-bit | Grade-A symmetric encryption | Popular cats in the password manager scene |
XChaCha20 | Speedy stream cipher, for the high-performers out there | Only the fanciest managers use this |
Two-Factor Authentication
Two-factor authentication, or 2FA if you’re hip, is like asking for ID when you forget your library card. It’s that extra push you want on your password check. 2FA might tap you on the shoulder for a code from your phone or a scan of your mug. Curious? Click what is 2fa for more deets.
Authentication Type | Example | Security Level |
---|---|---|
2FA | Text messages, App alerts | Top-notch |
Biometrics | Your fingerprint, Your face | Even tighter security |
Password Generation
A good password manager pulls out its ace with a nifty password generator, tossing out wacky, complicated passwords like it ain’t no thing. It dishes out a fresh combo for every site you hit, stopping bandits from trying their luck with stolen passwords across accounts (PasswordManager.com).
Feature | Description | Benefit |
---|---|---|
Password Generator | Whips up tough passwords | Foils those brute force clowns |
Customization | You choose length, special sauce | More ways to mix things up |
Auto-fill Capabilities
Auto-fill is your friendly neighborhood sidekick against keyloggers—those shadowy figures who might try to jot down your keystrokes. By letting your password manager auto-fill your login info, you’re one step ahead, guarding against those sticky-fingers (Keeper Security Blog).
Feature | Description | Benefit |
---|---|---|
Autofill | Pops in your login details | Keeps prying eyes at bay |
Secure Vault | Stashes your data tight | Security with ease |
Secure Note Storage
Who doesn’t have a bunch of secret stuff or quirky notes they might need locking up? Password managers secure these too. Keep your recovery keys and personal goodies stashed away safe and sound.
Feature | Description | Benefit |
---|---|---|
Secure Notes | Locks down note-worthy stuff | Your secrets stay secret |
Encryption | Encrypts every note | Keeps digital bandits outta your biz |
Browser Integration
Want your password manager to play nice with your browser? Of course you do! Whether you’re a Chrome champ or a Safari savant, a slick extension or plugin can make sure your passwords sync up and fill neatly in their slots.
Browser | Integration Type | Benefit |
---|---|---|
Chrome | Extension | Quick auto-fill, safe password saving |
Firefox | Add-on | Passwords synchronized sweet as pie |
Safari | Plugin | Keeping your browsing smooth and secure |
Wrap it all up, these features are your ticket to the best password manager. Want some extra pointers on locking down your tech? Check out our guides on how to secure browser, how to secure cloud storage, and best security apps mobile.
Security & Privacy Analysis
When it comes to protecting your online world, password managers are your trusty sidekick. But not all are created equal. Understanding their security checks and privacy manners is your first step in keeping everything locked down tight.
Independent Security Audits
Think of independent security audits like those surprise pop quizzes we all dreaded. They keep password managers on their toes, making sure they’re as safe as a bank vault. Expert cybersecurity wizards come in and look for weaknesses and check if everything’s up to snuff. Regular checkups mean the manager is serious about keeping bad guys out.
Privacy Policy Comparison
A strong privacy policy is like a BFF that tells you all the secrets of how your data gets handled. You want a password manager that spells it out clearly and treats your data like gold. The best of the bunch follow strict rules, promising not to blab your secrets or pass them around behind your back.
Data Storage Methods
Your data’s lockbox should be armed with top-notch encryption to keep it safe from snoops. Most password managers use serious ciphers like AES 256-bit or XChaCha20. Basically, these codes are so tough, even the most determined cyber thief will hit a wall trying to break in.
Password Manager | Encryption Method |
---|---|
1Password | AES 256-bit |
Bitwarden | AES 256-bit |
Dashlane | AES 256-bit |
Breach Monitoring Features
Breach monitoring is your early warning system, like a canary in a coal mine. It gives you a heads up if bad guys have snagged your login info. With this alert, you can change your passwords pronto and keep them out of your accounts. Password managers with this trick up their sleeve are like having a security guard who’s always on the watch.
Zero-Knowledge Architecture
Zero-knowledge architecture is the ultimate secret-keeper. Only you hold the key to your data, not even the password manager can sneak a peek. This setup ensures you’re the one in charge, and your secrets stay between you and, well, just you.
Password Manager | Zero-Knowledge Architecture |
---|---|
1Password | Yes |
Bitwarden | Yes |
Dashlane | Yes |
Emergency Access Protocols
Emergency access is like leaving a spare key with a trusted friend. In life’s unpredictable twists and turns, it’s good to know you have someone who can access your info if you can’t. This way, your data isn’t lost but still locked away from everyone else.
For more juicy tips on picking the best password manager, hop over to our articles about key features to consider. Don’t forget that two-factor authentication can double down on your defenses, and knowing the signs of computer hack means being a step ahead. Keep your digital kingdom secure, one password at a time.
Pricing & Value Breakdown
Current Promotional Offers
Ever felt like your online life was an open book? Investing in the best password manager is like buying a lock for that book. They guard your private info with style! Some of these digital guards come free, while the fancy ones ask for some cash—think $10 to $60 a year. Bitwarden’s the friendly free watchdog, while 1Password’s like hiring a professional bodyguard. Giving the freebie a shot before splurging on the high-end brigade might be the clever move.
Monthly vs. Annual Costs
Doing the math on monthly versus yearly plans is where the wallet magic happens. Most of these password bouncers have cheaper yearly leases.
Password Manager | Monthly Cost | Annual Cost | Annual Savings |
---|---|---|---|
1Password | $3.99 | $35.88 | Save $12 |
Bitwarden | Free | Free | N/A |
Dashlane | $4.99 | $59.88 | N/A |
Business Plan Options
Running a biz? Bitwarden’s a winner—cheap yet packed with cool abilities. It’s got your team management, secret-sharing, login teaming with stuff like Okta and Azure, two-factor flair, and a never-ending logbook (TechRepublic).
Password Manager | Monthly Business Plan Cost | Features |
---|---|---|
Bitwarden | $4 per user | Team handling, Secret handoff, SSO buddying, 2FA, Logs galore |
Dashlane | $8 per user | Crew management, Spiffy reports, VPN for all, SSO extras |
1Password | $9.99 per user | Sharing guard, Pro reports, Limitless gadgets |
Student Discounts
For those hitting the books, Bitwarden’s free version makes the perfect study buddy. It’s open-source with brains, always checked, storing heaps of secrets, and syncing across all your toys.
Money-back Guarantees
Want to taste test? Stars like 1Password and Dashlane give you a full month to fall in love—or run—with a cash-back deal. Bitwarden flaunts a glitzy five-star on free security champs.
Hidden Costs to Consider
Thinking of snagging the best password manager? Watch out for sneaky costs hiding like Easter eggs. Freebies might hold back features, luring you to pay for the good stuff. Plus, getting plans for your whole family or team could dent the budget more than a solo deal.
To get wiser on passwords, peep our guides on How to Create Strong Password, What is 2fa, and Email Security Tips.
How to Choose the Right Password Manager
Key Stuff to Think About
Picking out a password manager isn’t just about grabbing the first one you see. You’ve gotta look at some key features:
- Top-Notch Encryption: It should use the latest tech to keep all them passwords safe and sound (Money).
- Two-Factor Auth: Extra security like 2FA or even fingerprint or face scanning can make a big difference (what is 2fa).
- Password Creator: A nifty tool to whip up super strong passwords that aren’t “password123” (PasswordManager.com).
- Alert System: Keep an eye on things with alerts for anything fishy like data breaches.
What’s It Gonna Cost?
Money often talks, so here’s a quick look at what you might be spending:
Plan Type | Average Cost (Per Month) |
---|---|
Free Version | $0 |
Individual Plan | $2 – $4 |
Family Plan | $4 – $6 |
Business Plan | $5 – $10 |
Budget-conscious folks might dig Bitwarden for its awesome free plan—it may skimp on features but gets the job done for free.
Does It Work Where You Need It?
Your password manager should get along with whatever you’re using:
- OS: Windows, macOS, Linux
- Phones: iOS, Android
- Browsers: Chrome, Firefox, Safari, Edge
Check yours fits the bill. Mostly using your phone? Peek at our list of best security apps mobile.
What’s Your Jam?
Your need matters:
- Family Use: Go for managers with sharing options and checks, like Dashlane.
- Business Needs: Think team features, logs, and who gets to see what.
- Travel Buffs: Auto-fill and data protection is crucial on the go.
Red Flags You Don’t Wanna Miss
Keep your eyes peeled and watch for:
- Skipped Security Checks: Make sure it’s been checked over by a third party.
- No 2FA: Skipping 2FA can leave your data vulnerable.
- Weak Privacy Promises: A shabby policy might leave your info up for grabs (Money).
Check out more on common traps and sneaky tricks in our post about Signs of Computer Hacks.
Switching It Up
Switching managers shouldn’t be rocket science:
- Take Your Data: Export your passwords from your old manager.
- Move ’em Over: Use the new manager’s import feature to snag your data.
- Check it All: Double-check everything transferred and works fine.
Our guide on How to Backup Data Securely can help make the move a breeze.
Taking these steps before picking a best password manager can beef up your digital security and make life online smoother. For extra info, dive into our Cybersecurity for Beginners: Complete Guide to Online Safety.
Wrapping It Up
Getting a handle on password management isn’t always easy, but it’s crucial to keep your online stuff safe. I’ve checked out some of the top password managers, weighing their goodies, safety features, and what you get for your money, to help you pick the right one.
Summary of Best Password Managers:
Password Manager | Rating | Cool Features |
---|---|---|
Bitwarden | 4.80/5 | Open-source, top-notch encryption, zero-knowledge system, 2FA |
1Password | 4.68/5 | Simple design, solid security, two-factor protection |
Breaking Down the Features:
Bitwarden shines the brightest with its open-source nature and hardcore security (Channel Insider). Plus, it doesn’t break the bank, with a solid free version and affordable premium plans for everyone from solo users to big businesses.
1Password wins for user-friendliness, pairing a slick interface with trusted security perks. It’s a fav for both personal and work login juggling (Channel Insider).
Picking the Right Password Manager
Choosing your perfect password manager means thinking about security, simplicity, cost, and what you really need. Whether you want something free like Bitwarden, easy like 1Password, or business-ready like Dashlane, your choice should fit your needs.
All these managers bring essential goodies like encryption magic, two-factor security (what is 2fa), and password creativity. Match these perks with what you and your work need to lock in safety and ease.
If you’re just diving into the world of password know-how or need more protection pointers, take a peek at resources like Cybersecurity for Beginners: Complete Guide to Online Safety and How to Secure Browser.
Setting up your safety game with the right password manager is a big step to keeping your online identity safe. Take the time to think through your options, and let these tools guard your private stuff in a world where digital is king.